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SES AMERICOM Donates National Satellite Delivery of New Cable Positive PSAs in Time for World AIDS Day AMERICOM2Cable satellites will provide yearlong distribution of newest HIV/AIDS awareness and prevention campaign to cable headends across U.S. November 29, 2004 – PRINCETON, NJ – Leveraging its national satellite reach in the fight against AIDS, SES AMERICOM, an SES GLOBAL company (Paris Euronext; Luxembourg and Frankfurt Stock Exchanges: SESG), today announced it is set to deliver free of charge the first series of personal star-studded spots in Cable Positive’s newest HIV/AIDS awareness and prevention campaign, JOIN THE FIGHT, to cable headends in time for World AIDS Day on December 1. As part of its commitment to Cable Positive, the cable and telecommunications industry’s AIDS action organization, SES AMERICOM will distribute all additional JOIN THE FIGHT public service announcements as they are produced over the next twelve months. The initial PSA feeds to cable systems are scheduled for Monday and Tuesday, November 29 and 30 from 1PM to 2:30PM EST on SES AMERICOM’s AMC-1 satellite. “By donating the distribution of our newest AIDS awareness and prevention campaign and making these compelling PSAs available to cable operators and networks across the country, SES AMERICOM has demonstrated the power of cable television in the fight against AIDS,” said Steve Villano, president and CEO, Cable Positive. “Now it’s up to the cable channels and operators to join the fight by airing the spots as often as possible to raise AIDS awareness and promote HIV prevention.” “It’s extremely gratifying to put the power of the AMERICOM2CableTM neighborhood, aboard our AMC-1 and AMC-4 satellites, to work for such a vital cause in America,” said Bryan McGuirk, senior vice president of North American media services for SES AMERICOM. “With a reach of more than 60 million cable households, AMERICOM2CableTM has ensured that with the help of cable networks and operators tens of millions of people will receive the all important message to join the fight against AIDS.” Cable Positive’s JOIN THE FIGHT campaign series features Jamie Lynn DiScala (Sopranos), Chris Meloni (Law & Order, Oz), Nathan Lane (Tony Award Winner of The Producers and star of The Birdcage), Jeffrey Wright (Emmy Award Winner for Angels in America and star of Boycott, Basquiat), and Jennifer Esposito (Taxi, Spin City). JOIN THE FIGHT is directed by Joel Schumacher, director of The Phantom of the Opera, A Time to Kill, Tigerland, The Client, and St. Elmo’s Fire. About Cable Positive Cable Positive is a national non-profit organization that was founded in February 1992 by three concerned cable executives with the mission of organizing cable’s resources in the fight against AIDS. Cable Positive will mobilize the talents, resources, access and influence of the cable and telecommunications industry to raise HIV/AIDS awareness; support HIV/AIDS education, prevention and care; and strive to end stigma by creating a more compassionate climate for people whose lives have been affected by HIV or AIDS. Cable Positive has grown to include supporters from every major cable network, multiple system operator, cable system, hardware manufacturer, trade association, media publication, and affiliated industry vendors and suppliers. Since 1992, Cable Positive has raised more than $12 million in the fight against AIDS. For more information about Cable Positive, call 212-459-1502. About SES AMERICOM The largest supplier of satellite services in the U.S., SES AMERICOM, Inc. is recognized as a pioneer of global satellite communications services for media, enterprise, and government. Established in 1973 with its first satellite circuit for the U.S. Department of Defense, the company currently operates a fleet of 16 spacecraft in orbital positions predominantly providing service throughout the Americas. As a member of the SES GLOBAL family, SES AMERICOM is able to provide bandwidth for media content distribution and end-to-end telecommunications solutions to any region in the world. In 2001, the company established AMERICOM Government Services, a wholly owned subsidiary dedicated to providing satellite-based communications solutions to both civilian and defense agencies of the U.S. government. In 2003, SES AMERICOM formed WORLDSAT to market its international satellites covering Asia and the Atlantic and Pacific Ocean regions, and connecting premier regional satellite fleets. With its combined operations, SES AMERICOM serves broadcasters, cable programmers, aeronautical and maritime communications integrators, Internet service providers, mobile communications networks, government agencies, educational institutions, carriers and secure global data networks with efficient communication and content distribution solutions. # # # For more information, contact: Monica Morgan, SES AMERICOM + 1-609-987-4143, [email protected]
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