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Home2US Brings The Asia Network to America via SES AMERICOM AMC-4 Satellite Delivers Korean Programming to Korean DTH Audiences Across U.S. PRINCETON, NJ – September 14, 2004 -- Dedicated to providing an open, satellite distribution platform designed to meet insatiable appetites for news and entertainment programming in any language across the melting pot of America, SES AMERICOM, an SES GLOBAL company (Paris Euronext; Luxembourg and Frankfurt Stock Exchanges: SESG), announced today that Home2US Communications is distributing The Asia Network, TAN-TV, over its AMC-4 satellite to Korean Pay TV audiences throughout the United States. With SES AMERICOM’s AMC-4 spacecraft, Home2US, a premier open Pay TV platform, is providing four channels of TAN-TV programming, supplied by some of the most popular Korean educational, news, and entertainment networks, to a growing audience of Korean-Americans. TAN-TV features four of Korea’s leading television networks, KBS, YTN, STS, and MBC, which provide a wide range of traditional and modern dramas, mini-series, comedy, children’s programming, and variety shows. While TAN-TV is tailored to a Korean audience, 38 percent of its programming features English subtitles. “By offering TAN-TV, Home2US is bringing familiar television shows and Korean culture to a very significant population of Korean Americans, who can now get the latest headlines and enjoy the most popular entertainment networks straight from the homeland,” said Carl Capista, vice president of media and entertainment services for SES AMERICOM. “The development of a top tier Asian neighborhood adds value to SES AMERICOM’s AMC-4 satellite, which provides the quality reach Home2US needs to ensure that TAN-TV gets to growing U.S.-based Korean audiences coast to coast.” “TAN-TV is all about providing the best in international programming, and TAN-TV represents the best Korean-based programming for underserved Korean television audiences throughout the United States,” said Emrah Ozkan, CEO of Home2US Communications, Inc. “Home2US is building its radio and Pay TV platform on SES AMERICOM’s AMC-4 satellite so we can provide our global customers, like TAN-TV, with the worldwide end-to-end distribution solution they must have in order to reach the broadest audience across North America. We look forward to expanding our TAN-TV offerings to an expanding U.S.-based Korean community.” TAN-TV is a subsidiary of KBFD-TV, which is the only full-time, full-powered Korean language television station in the U.S. KBFD-TV is based in Honolulu, Hawaii. Home2US began distributing TAN-TV programming as a subscription pay TV service on September 1. About Home2US Home2US Communications, Inc., based in Herndon, Virginia, is the operator of an open pay TV platform aboard SES AMERICOM’s AMC-4 satellite. The company is enabling foreign broadcasters to distribute their prime television channels to ethnic audiences in the United States. Home2US’s objective is to offer a cost-effective alternative to broadcasters who wish to capitalize on the growing ethnic subscriber bases in the U.S. Home2US launched the DTH broadcasting services in the U.S. with Radio Maryja, TV-TWRAM, and Ecua TV. About SES AMERICOM The largest supplier of satellite services in the U.S., SES AMERICOM, Inc. is recognized as a pioneer of global satellite communications services. Established in 1973 with its first satellite circuit for the U.S. Department of Defense, the company currently operates a fleet of 16 spacecraft in orbital positions predominantly providing service throughout the Americas. As a member of the SES GLOBAL family, SES AMERICOM is able to provide end-to-end telecommunications solutions to any region in the world. In 2001, the company established AMERICOM Government Services, a wholly owned subsidiary dedicated to providing satellite-based communications solutions to both civilian and defense agencies of the U.S. government. In 2003, SES AMERICOM formed WORLDSAT, a wholly owned subsidiary that markets capacity on four satellites covering Asia and the Atlantic and Pacific Ocean regions, and connecting premier regional satellite fleets. With its combined operations, SES AMERICOM serves broadcasters, cable programmers, aeronautical and maritime communications integrators, Internet service providers, mobile communications networks, government agencies, educational institutions, carriers and secure global data networks with efficient communication and content distribution solutions.
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