NBC Cable Networks Join HD-PRIME^TM -- America’s Cable Neighborhood

Princeton, NJ -- March 3, 2004 -- SES AMERICOM, an SES GLOBAL company (Luxembourg and Frankfurt Stock Exchange: SESG), announced today that NBC has signed a multi-year, multiple transponder agreement for C-band service on SES AMERICOM's HD-PRIMETM cable neighborhood to be located on AMC-10 and AMC-11, the successor satellites to Satcom C-3 and C-4. Scheduled for launch and operation in the 2nd and 3rd quarters of this year, the AMC-10 and AMC-11 transponders will be used for the distribution of most of NBC Cable’s networks -- Bravo, Bravo HD+, CNBC, CNBC World, MSNBC, Telemundo for cable and mun2 -- to viewers across the nation.

"We welcome NBC Cable’s preeminent programming services to our HD-PRIME -- America’s Cable Neighborhood," said Carl Capista, Vice President, Media and Entertainment Services, SES AMERICOM. "NBC’s highly respected array of cable programming, featuring news, film, performing arts and financial reports, including the spectacular Bravo HD channel, provides a wide spectrum of much-appreciated information and entertainment to viewers while enhancing and adding value to the HD-PRIME neighborhood."

"We chose SES AMERICOM for our distribution needs in part because of the excellent cable neighborhood they have assembled on AMC-10 and AMC-11. Over the past 20 years, we have found SES AMERICOM to be responsive to our needs and requirements and feel that with the operation of AMC-10 and AMC-11, NBC’s cable networks will be in the most popular neighborhood," said Henry Ahn, Vice President of Affiliate Sales, NBC Cable Networks.

The just-launched AMC-10 is the first of two state-of-the-art satellites that make up SES AMERICOM’s HD-PRIME neighborhood. AMC-10, an all C-band satellite, will operate from 135 degrees W.L., replacing the Satcom C-4 spacecraft. The second satellite, AMC-11, is scheduled for launch in May and will reside at 131 degrees W.L., replacing Satcom C-3. The two A2100 spacecraft have been optimized for next generation programming services, including high definition channels. Each of the 24 transponders is supported by at least one 20 watt SSPA, delivering an almost 20% increase in power over their predecessors. In addition, a higher level of on-board redundancy plus an in-orbit protection satellite, AMC-7 currently operating at 137 degrees W.L., will protect the cable programming services.

Cable programmers can use AMC-10 and its HD-PRIME partner satellite, AMC-11, to reach over 80 million homes. A diverse mix of programming producers are already scheduled to use the new satellites, including Viacom, A&E Television Networks, C-SPAN, Court TV, Crown Media, Discovery Communications, E! Networks, iN DEMAND, Lifetime Entertainment, NBC, QVC, Scripps Networks, and The Weather Channel. AMC-10 is scheduled for full service operation by early May.

About NBC Cable Networks

NBC Cable Networks is responsible for the distribution as well as affiliate relations, marketing and local advertising sales services of nine properties: Bravo, CNBC, CNBC World, MSNBC, ShopNBC, Telemundo, mun2, Bravo HD+ and the Olympics on cable. NBC Cable Networks also maintains interests in A&E Network and The History Channel.

About SES AMERICOM

The largest supplier of satellite services in the U.S., SES AMERICOM, Inc. is recognized as a pioneer of global satellite communications services. Established in 1973 with its first satellite circuit for the U.S. Department of Defense, the company currently operates a fleet of 11 spacecraft in orbital positions providing service throughout the Americas. As a member of the SES GLOBAL family (Luxembourg and Frankfurt Stock Exchanges: SESG), AMERICOM is able to provide end-to-end telecommunications solutions to any region in the world. In 2001 the company established AMERICOM Government Services, a wholly owned subsidiary dedicated to providing satellite-based communications solutions to both civilian and defense agencies of the U.S. government. In 2003, SES AMERICOM formed WORLDSAT, a wholly owned subsidiary with satellites operating in 5 orbital positions covering Asia, and the Atlantic and Pacific Ocean regions, and connecting premier regional satellite fleets. With its combined operations, SES AMERICOM serves broadcasters, cable programmers, aeronautical and maritime communications integrators, Internet service providers, mobile communications networks, government agencies, educational institutions, carriers and secure global data networks with efficient communication and content distribution solutions. SES AMERICOM key customers include ABC Radio Networks, Antrix Corporation Ltd., AT&T Alascom, British Telecom, Connexion by Boeing, Deutsche Welle, Discovery, EchoStar, Fox, Gannett, TV Guide/Gemstar, Globecomm Systems, HBO, Hughes Network Systems, JSAT, Korea Telecom, MCI, NBC, The New York Times, NHK, PaxNet, PBS, PCCW, SCC, TELE Greenland, TV Europa, TimeWarner, Unitel Hellas, Viacom, and various agencies of the U.S. government.

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Contact: Monica Morgan
              SES AMERICOM
              +1-609-987-4143