SES AMERICOM Introduces SignalSATSM for VHF/UHF Broadcasters to Maximize DMA Reach

Learn More About SignalSATSM at NAB Booth #N1426, April 7-10

PRINCETON, NJ – April 2, 2003 – SES AMERICOM, Inc., a SES GLOBAL company (Luxembourg & Frankfurt Stock Exchange: SESG) announced SignalSATSM, a new satellite-based alternative service that enables broadcast TV stations to cost efficiently maximize audience reach within their DMA. Broadcast stations that use microwave transmissions and fiber networks to send their signals to off-air repeaters, cable headends, and DBS uplink sites, can now use affordable point to multipoint C- or Ku-band satellite delivery to better realize their market share potential and reach more households.

“Broadcast television stations across the country can now consolidate their signal delivery requirements and, in most cases, take advantage of significant cost savings by using a single satellite-based solution to deliver their signal to fringe, off-air viewing areas and to cable and DBS distribution centers,” said Carl Capista, Vice President – Entertainment & Media Services for SES AMERICOM. “With SignalSATSM, broadcast TV stations can affordably and efficiently maximize their market audience to deliver their signals -- often reaching viewers and households that terrestrial solutions can’t.” 

SES AMERICOM’s SignalSATSM service offers a 3 MHz digital signal, using either C-Band or Ku-Band bandwidth, for as low as $6,000 per month. SignalSATSM will help broadcast TV stations across the country increase their household penetration cost effectively. Innovative digital compression technologies have made it more affordable for broadcast stations to use satellite solutions, which in many cases are more effective and reliable than microwave and ground-based services.

Broadcast TV station representatives who would like to review the benefits of SES AMERICOM’s SignalSATSM service or receive a free cost-benefit analysis and service proposal can call SES AMERICOM at 1-800-273-0329. NAB attendees can learn more about SignalSATSM firsthand at the SES AMERICOM booth #N1426.

About SES AMERICOM
With thirty years’ experience, SES Americom, Inc. is recognized as a pioneer and leading provider of global satellite communications services currently operating 15 spacecraft in orbital positions providing service throughout the Americas, across Europe, over the Atlantic and Pacific Oceans, and throughout Asia. As a member of the SES GLOBAL family, AMERICOM is able to provide end-to-end telecommunications solutions to any region in the world. Through its two operating companies, AMERICOM and ASTRA, SES GLOBAL has a fleet of 28 satellites and can deliver broadband satellite services to more than 90% of the world's population. In addition, SES GLOBAL’s strategic partnerships and participations in AsiaSat, NSAB, Star One, Americom Asia-Pacific and Nahuelsat combine to give entertainment, telecommunications, Internet, news and enterprise customers access to a fleet of 41 satellites.

For more information, contact:
Monica Morgan, SES AMERICOM, 609-987-4143 or NAB Booth #1426 – 702-943-3902

Paul Sims, for SES AMERICOM, on site at NAB via cell 678-576-6126,