GE Americom launches into 2001
New Satellites, Added Transoceanic Capacity Dictate Aggressive Growth Strategy
Entering the new millennium with a literal "bang," GE Americom concluded a very full year 2000 with the successful December 19 launch of GE-8, an advanced C-band satellite. The launch - an unprecedented fourth in as many months (see box below) - continued Americom's aggressive global expansion initiative and provided a platform for next-generation satellite services. Some of these satellites provided high-powered replacements to existing spacecraft, where as others were launched to target new markets, such as GE-1A, which serves the Asia-Pacific region.
In addition to this series of new spacecraft launches, GE Americom also boosted its global coverage through several strategic partnerships and mergers. Most notably, the acquisition of Columbia Communications Corporation has added transoceanic capacity by connecting Americom's satellites to deliver service in the Americas, Europe and Asia. Interim capacity is currently being provided through three former Columbia satellites, as well as through GE Spacenet 4, which has moved into a fourth orbital slot, 172° E.L.
The interim spacecraft, which carry television, data, Internet and telephony services among the African, Asian, European, North and South American continents, will eventually be replaced by four new Alcatel Space satellites. The new transoceanic satellites - collectively known as GEi for its international footprint - will begin to come online during the first quarter of 2003.
"The closing with Columbia marks another milestone in our growth as a premier provider of worldwide satellite services," remarked John F. Connelly, GE Americom's chairman and CEO. "Americom and Alcatel are constructing state-of-the-art spacecraft for future operations in the Columbia orbital positions. We are committed to providing the highest quality of service that Americom customers have come to expect, whether we are supporting them in one region or globally."
GE Americom's capacity expansion over the Atlantic will support Internet backbone access and other services, in addition to the growth and connectivity requirements of its large media customers. Service will focus on traffic between North America and South America, Europe and South America, North America and Africa, and Europe and Africa. The expansion over the Pacific will serve the growing demand for US-based programming throughout the Pacific Rim and the need to transport Internet content into, within and out of the region.
"The expansion of the former Columbia satellites into a new high-capacity fleet of AOR and POR satellites will enable connectivity of the Americas with Europe, Africa and most of eastern Asia," noted Richard Langhans, vice president, customer support, GE Americom. "This AOR and POR connectivity complements GE Americom's existing regional satellite coverage of North America, South American, eastern and western Europe, as well as our latest Asian regional satellite covering all of eastern Asia and India."
The 515, TDRS-6 and TDRS-5 satellites already have a solid base of trans-Atlantic and trans-Pacific customers, respectively, providing a quick-start, technically sound solution. GE Spacenet 4 offers additional station-kept capacity between the Asia-Pacific region and the U.S. West coast - one-hop connectivity only available through a limited number of orbital locations.
"These spacecraft are essentially the bridges connecting our well-established domestic fleet and our newer international platforms," added Cynthia Dickins, vice president, international sales development, GE Americom. "With Asia, North and South America, and Europe now linked by SN-4 and TDRS-5 in the Pacific and 515 and TDRS-6 in the Atlantic, we can offer customers a dependable plug-and-play operation well before the replacement GEi satellites are delivered. The cost-effective interim capacity goes a long way in helping our customers establish momentum, as well."
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